Market Analysis

Demographics:

I pulled data for the demographics in the zip code 75202 where the property is located.  The data used is from year 2010. The information provided is deemed reliable but not guaranteed.

Age-
The data represents the percentage of people in the area within each age group.
Median Age 33.10
Age 0-5 1.75%
Age 6-11 1.33%
Age 12-17 1.82%
Age18-24 15.64%
Age 25-34 36.54%
Age 35-44 20.13%
Age 45-54 14.17%
Age 55-64 5.61%
Age 65-74 2.03%
Age 75-84 0.91%
Age 85+ 0.07%
     
Income-
Income Less Than $15,000  5.68%
Income $15,000- $24,999  7.61%
Income $25,000- $34,999  8.39%
Income $35,000- $49,999  13.16%
Income $50,000- $74,999  19.23%
Income $75,000- $99,999  16.77%
Income $100,000- $124,999  5.94%
Income $125,000- $149,999  7.23%
Income $150,000- $199,999  6.58%
Income $200,000 and over  9.42%
Median Household Income $69,715
Average Household Income $96,817
      

Education Level-
The data represents the percentage of people in the area over age 25 who have attained a particular education level.  
Did not complete high-school 13.33%
Completed High-school 19.15%
Some College 16.59%
Completed Associate Degree 8.65%
Completed Bachelors Degree 26.92%
Completed Graduate Degree15.36%


Sex-
Population Male 57.57%
Population Female 42.43%

Race-
White 69.14%
Black or African American 18.72%
American Indian and Alaska Native 0.28%
Asian 1.75%
Native Hawaiian and Other Pacific Islander 0.14%
Other 9.96%

Population Growth-
Change in population since 1990 and 2000 expressed as a percentage increase or decrease.
Total Population 1,426
Square Miles .29
Population Density 4,853.90
Population change since 1990 18.05%
Population change since 2000 68.56%
Forecasted population change by 2014 38.29%

Retail Sales Statistics-
Total Retail Sales (Including Food Services) $100,569,000

Competitors:

American Airlines Center-
The American Airlines Center is a fan friendly sports and entertainment venue. This venue has been awarded the top venue and top in ticket sales repeatedly over the last 10 years. The House of Blues Dallas continues to maintain because of the small niche they have in tapping into the demand for a more intimate experience.

Dallas Convention Center-
With over 729,000 square feet of space the Dallas Convention Center mainly hosts larger events, conferences, grand scale concerts, auto shows, and international conventions. The House of Blues Dallas has a different market of clients that desire a more intimate setting. With the exclusive entertainment contract that the House of Blues has with Live Nation having the same entertainment at both venues would not be a possibility. Also, being that the House of Blues Dallas is small they can book more entertainment throughout the year as opposed to the Convention Center.

Location:

Victory Park-

Located in the heart of Dallas at the intersection of Interstate 35, the North Dallas Tollway and the Woodall Rodgers Freeway, Victory Park strategically links the key districts of Uptown, Downtown Dallas, Turtle Creek and the nation’s largest urban Arts District. Other points of connection include the adjacent American Airlines Center, Dallas Convention Center, historic West End, Dallas Market Center and the scenic Katy Trail. 

Victory Park is a 75-acre neighborhood filled with options for sophisticated shopping, dining, entertainment and nightlife, yet only steps away from jogging trails like the Katy Trail and green spaces. Victory Park is in the heart of the “new Dallas” – an area on the west side of downtown experiencing tremendous growth and offering unprecedented promise for the future. More than $6.5 billion in new construction is now under development in Victory Park and the area surrounding it, from the gorgeous Calatrava Bridges to the Arts District and Woodall Rodgers Park to the Perot Museum of Nature and Science.

The Victory Park neighborhood is the crossroads for nearby urban districts, from Uptown to the Design District to the Central Business District and steps away from the DART commuter rail station and the Trinity Railway Express connecting Victory Park to Dallas, Fort Worth and beyond.

Today, Victory Park is one of the "greenest" developments in the country. More than 1,000 trees have been planted in the neighborhood and all of the electricity in Victory Park is purchased from providers generating 100% renewable energy.

Victory Station-
One of it's surroundings also includes Victory Station. Victory Station is served by DART Rail Green Line and Trinity Railway Express trains, as well as DART Rail Red Line and Blue Line special event trains. 

The location of this property make it a real good investment. Lots of pedestrians pass by the building on a daily/nightly basis. Within the proximity of luxury hotels such as the "W", shopping retail, infamous restaurants such as Hard Rock Cafe & Hooters,  and luxury condos such as "Cirque". The american airlines center brings in plenty of pedestrian traffic as well. Parking in this vicinity is insufficient but the nearby location of the DART system compensates this downfall tremendously. The DART system make accessibility to the are convenient and affordable.